Our Pay-Per-Click (PPC) Advertising Features
- MONTHLY REPORTING
A monthly comprehensive report showing the status of your rankings and traffic will be provided.
- DEDICATED ACCOUNT CONSULTANT
A certified PPC Consultant will be assigned to you and is reachable via phone and email.
- KEYWORD RESEARCH
We’ll identify the most profitable keywords for your business and formulate the appropriate tactic.
- CONSTANT MONITORING
We’ll constantly fine-tune our processes in line with the results needed for your campaign.
There is no lock-in contract, however, we advise a minimum of 3 months engagement.
For custom PPC campaigns, please contact us.
Corporate Account Management
Our team are highly experienced and well equipped to handle accounts for larger clients. If you are looking for corporate account management we offer customised packages for AdWords accounts with a monthly spend of $10,000 of more. Contact one of our specialists today so they can asses your individual situation.
What is Pay-Per-Click (PPC) Advertising?
PPC advertising means placing an ad on search results pages and offering a certain amount for visitors who click on it – an example being Google Adwords. Advertisers only pay a fixed amount for the clicks per ad, which they have previously decided on and bid for. They do not pay for the listing/promoting of the ads on the search engines themselves.
PPC ad campaigns and organic SEO combined are popular and effective methods of advertising to the web audience. Top-ranked PPC search engines today are Google, Yahoo!, MSN etc. It must be noted that the font, nature, text, character limit and promotional message used depends on the PPC search engine itself.
The PPC Model
The PPC model consists of 3 elements that combine to assist you in the placement of your ad on main search engines, portals and other websites:
Choosing Between SEO and PPC
When its comes to increasing traffic to your website, you have two basic options: Search Engine Optimisation (SEO) and Pay-Per-Click (PPC). It is possible to pay for traffic to your site using a PPC advertising program, that enables you to display ads in the sponsored results section of the search engine results page. A fee is calculate based on how competitive your chosen keyword is, and you pay whenever a viewer clicks through from your ad to your website. Alternatively you can build traffic naturally by achieving high rankings in the organic search results. Following the best SEO practices will see your site displayed on these pages more prominently and more often. Both marketing strategies have their own benefits and shortfalls, which may or may not work best for your business.
Most business owners would be drawn to SEO, due to the obvious question: why would anyone pay for clicks, when they can get them free through organic links? Appearing in the top natural search results doesn’t happen by chance, it involves a somewhat complicated process of search engine optimisation that takes time (sometimes weeks or months) and effort to master. Time and effort obviously equates to money, but the return on investment in the long run is well and truly worth your original outlay. Statistics speak for themselves, and the fact that 70- 80% of search engine users ignore paid ads, should have you reaching for the telephone to call your local SEO expert, The Website Company.
Do not let PPC scare you away from online marketing though. A successful Pay-Per-Click campaign is a precise and budgeted form of advertising that yields immediate traffic to your website. Due to the fact you’re paying to have your business listing show up when potential customers search for specific keywords, it is easy to control when your ad appears, the words in your ad and how much you spend on clicks. As mentioned earlier, both strategies have their benefits, and choosing which option to use depends on a number of factors, including how competitive your business is, the season in which your business operates, the nature of your website and your marketing budget. A perfect campaign would see both PPC and SEO being implemented to obtain the best results possible. PPC for immediate traffic, and SEO for long-term traffic. The Website Company has experienced professionals who have the tools to help you make an informed decision as to which search engine marketing strategy will work best for you.