Your domain name is a piece of digital element that you must put a good amount of thought in. It is just as important as your business name. Most business owners treat domain names like an afterthought – discounting the impact it has on their online presence.
Today, your website will receive more foot traffic compared to your physical store. As a business owner, you must carefully choose the elements that go into it. One of the biggest elements is your domain name. Choosing the right domain name can be tricky and requires a good amount of witticism. If you end up with a name that is not recognizable, people of the internet are most likely to pass up on visiting it.
To help you make the best decision for your business, we rounded up some of the best tips that can help you craft the perfect domain name. Stick to these rules and flex your creative bones because we are about to teach you a thing or two about the great and mysterious world of the internet – more specifically, domain names.
Make it Memorable
Just as you put great amount of thought into crafting your business name, you must also be willing to do the same for your domain name. Most businesses are guilty of committing the rookie mistake of an all too generic business name – which can be the death of their online growth efforts.
People of the internet are especially drawn to companies who are creative and zesty from the get go. If you fail to impress them with your domain name, you might have a harder time impressing them with your overall business model. What’s worse, they might not even give you the time of day.
When thinking of your brand name, think of a name that is memorable, remarkable and nothing short of creative. This may require a lot of drafting but will be well worth it in the end.
Steer clear from generic names or names that are too long. Remember, people will be using this to look for you. Having a long domain name is just like giving someone a winding direction to your place and we all know how much people hate long, winding directions.
Make it Intuitive to Your People
If you are serving a specific niche, it is important that you craft a name that is intuitive to your target market. Make good use of slangs or catchy lingos used in your industry. Use those to give your domain the flavour it needs to stand out from the crowd.
Once people see that you have a firm grasp of the language within the niche, they are most likely to gravitate towards you and your brand. This will help you become a more credible source on the internet.
Thou Shall Not Infringe Other Companies
You might be tempted to play around with words that can potentially infringe you of copyright violations among your competitors, which is why we urge you to remain original. Playing around with words to make your domain name sound similar to that of your competitor can confuse potential customers. It can also deter your growth as far as SEO is concerned.
Playing around with your domain name is dangerous waters to waddle in and can potentially earn you a case in court. Be very careful with this and be sure not step on anyone’s toes – especially that of your competitors.
These are just some of the rules you have to keep in mind when crafting your domain name. Having a creative name adds to your appeal as a business and can hack your growth to success and online infamy – just make sure to keep it short and sweet.
Give us a call so we can begin working together in building a more impressive image for your business. The Website Company is staffed by some of the leading web development and design experts that can help you stand out from a sea of competitors. Our eye of design will give you the competitive edge you need to a more successful online growth campaign. Give us a call today!